Write a description of the material.

› Promotional materials

» Complete citation
   (for help, go to http://owl.english.purdue.edu/owl/resource/560/01/ then
   scroll down to the bottom of the page and click on the link for Reference    List:  Basic Rules)

» Content category or categories of materials or program being
    promoted
   Look at the Family Life Education Content Areas and choose the area
   and subtopic(s) that best fit this piece. If you choose parent Education,
   go to the National Extension Parent Education Model (or single page
   model) and choose the more specific category and specific parenting
   practice(s) that describe your material in addition to choosing the FLE
   content area.

» Philosophies or theoretical orientations of materials or program being
   promoted
   Many materials do not specifically state the theory or philosophy that
   guide their development, but it may be possible to determine the theories
   that formed the basis for the materials. Look for the authors that are cited
   in the materials and the assumptions that are made. It is possible that
   the materials are consistent with more than one approach, that no
   approach can be determined, or that conflicting approaches are used at
   different places. The approach may be related to general family theories
   or to parenting education theories.

» Target audience
   The target audience for the promotional material and the program(s) it is
   promoting may range between being vague and implied to being
   specifically and clearly stated. The more clearly a target audience is
   stated, the more likely it is that the material will be designed for that
   audience and the more likely it is that the audience will be attracted to the
   material. The target audience (whether implied or clearly stated) can
   include a broad range of people or be very narrow. The broader the target
   audience, the more people could potentially benefit from the material or
   the program(s), but the less likely that they will be applicable in specific
   situations. The narrower the audience designation, the more likely it is
   that the material or program(s) will meet their needs, but the smaller the
   potential audience.

› Target audience designation ratings

vague, implied                  moderate                clearly stated
       

broad                                  moderate               narrow, specific
       

› Target audience characteristics
   Age of adults or children, family make-up, family role,
   sex, income level, education level, nationality/ethnicity

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